White crew neck tee with a small front print on the chest of stacked black bars reading Take A Deep Breath, with Deep in red, above a red AfterShock bottle splashing into ice. The back carries a large chrome style AFTER SHOCK logo in black and white lettering over spiky silver, red and navy lightning shapes.
AfterShock is a cinnamon liqueur sold in a bright red bottle and built around the hot then cool shot ritual. Its bar promotions leaned on loud chrome lettering and dares like the Take A Deep Breath line. Shirts were handed out at venues and events, so most were worn hard and few survive. The oversized airbrushed back print is a good example of 1990s drinks branding.
Tag: Murina
Era: 1990S
Details: Front: Take A Deep Breath bottle print on chest; Back: large AFTER SHOCK chrome logo print; crew neck; short sleeves; 100% cotton; white
