A white tee promoting Carling lager — "It's as COOL as it gets!" in serif type above the brand's ornate heraldic crest, complete with a crown, gold laurel wreath, and a red "CV" shield, with the Carling name in blackletter beneath.
Carling is one of Britain's best-known lager brands, and beer-brand promo tees are a beloved corner of vintage — freely given away at pubs, events, and promotions, and increasingly collected for their bold heritage branding. The crest-and-slogan layout is classic late-90s/2000s advertising merch.
Tag: American T's
Era: 1990S
Details: Front — "It's as Cool as it Gets!" slogan with Carling crest; Cotton; White
