Black tee with a small left chest print of the Mardo Cigars logo: a white M inside a circle with a red accent, beside MARDO in white capitals over a rule and spaced CIGARS. The back has a large white print of a crown over KEEP CALM AND SMOKE A CIGAR in bold capitals, heavily worn so the print looks distressed with grey mottled patches.
Keep Calm and Carry On began as a British government poster in 1939, made to steady the public in case of invasion, and was rediscovered in 2000. Through the late 2000s and 2010s the crown and slogan were remixed endlessly on merch, here swapped to promote a cigar brand. It is a good example of brand merch riding an internet era meme.
Tag: Hanes
Era: 2010S
Details: Front: small Mardo Cigars logo at left chest; Back: large crown and Keep Calm and Smoke a Cigar print; Sleeves: plain short sleeves; Fabric: 100% cotton; Colour: black
Condition: Used condition. Heavy cracking and wear across the whole back print, in the crown and all lettering. Slight overall fading to the black. No holes, tears or stains seen.
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